Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. During the course of a normal day, a person can come across dozens if ...

The red-haired girl on Wendy’s restaurants is more than just a mascot. Behind one of America’s most recognizable fast-food ...

Add Yahoo as a preferred source to see more of our stories on Google. Vans logo. The internet is experiencing a collective mind-blown moment after a resurfaced discovery suggested that the Vans logo ...

As sports fans finding out our favorite teams logos has a hidden meaning or message is amazing. Plenty of sports logos have a so-called hidden meaning somewhere within them, but some of them are so ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Great logos are simple shapes that are easily recognizable and leave enough room to fill the viewer's imagination with what the brand means to them. But sometimes you can endear viewers with an Easter ...