This ‘luxurious’ new perfume is like twilight in a bottle

It's a modern reinterpretation of a century-old French fragrance.

What Does Femininity Smell Like? Guerlain’s L’Heure Bleue Has the Answer

French perfumer Delphine Jelk talks about creating a new Guerlain L’Heure Bleue for a modern, feminine audience.
Elle Canada on MSN

Guerlain’s New L’Heure Bleu Smells Like Blue Skies and Baby Skin

We went to Paris to get the first look at Delphine Jelk's latest creation for the iconic French house.
Yahoo

AP Exclusive: Guerlain preserves cosmetics history in new 'warehouse of wonders'

Guerlain's Director of Art, Culture and Heritage Ann-Caroline Prazan displays an Eau de Cologne Imperial Bee bottle imagine by Pierre-Francois Guerlain at the archive in Paris, Tuesday, May 30, 2023.
Forbes

Guerlain’s New Perfume Bottles Up Magic Hour In Paris

That fleeting time between day and night and night and day is the muse behind Guerlain L’Heure Bleue, capturing the feel and smell of that blue chill in the air. This voice experience is generated by ...
Hosted on MSN

Guerlain’s new perfume bottles the scent of sunset

Many of us are well-versed in the magic of golden hour, that small window of time, moments before sunrise and just ahead of sunset, when your surroundings appear warmer, softer, and a bit diffused, ...

Guerlain: its Sublimes Reserve, usually closed to the public, will be open for visits during the 2026 Journées Particulières.

Usually closed to the public, Guerlain's Sublimes Reserve opens to visitors during Journées Particulières 2026. A rare ...