Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping Google ...