Barry Becher, infomercial pioneer who brought Ginsu knives to airwaves, dies at 71 In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, ...

Ninety-six seconds of sales genius. Video source: The YouTube channel of "Ginsuguy." Perhaps you're old enough to remember the famous "Ginsu Knife" TV ad, which ...

Holy. Crap. Just when you thought Ginsu was done, that they couldn’t top slicing not only shoes and pennies but their own Ginsu knives, the company reveals the secret project that they’ve put millions ...

“In Japan, the hand can be used like a knife,” the off-screen narrator of a TV commercial intones as a board is karate-chopped in two. “But this method doesn’t work with a tomato.” Suddenly the hand ...

The town of Warwick, R.I., has named a stretch of road Ginsu Way — after the knives made so popular by late-night infomercials. The name change is in honor of two local business men who discovered the ...

Have you had enough of lightsabers? Wasn’t the breakdown of how we roll on Thanksgiving enough to keep you entertained? Wasn’t the synopsis of why Superman would be futile to a lightsaber attack ...

(CBS/AP) The infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the kitchen tool that sliced through tin cans and chopped wood, has died. Barry Becher was 71. Becher ...

A major stakeholder reveals its dissatisfaction with the Austin-based grocer. We examine the shareholder's recipe for change. Perhaps you're old enough to remember the famous "Ginsu Knife" TV ad, ...

Barry Becher, the co-creator of the classic over-the-top Ginsu knife commercials of the 1970s, and who, with his business partner Ed Valenti, helped develop television infomercial marketing, died June ...