Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Facial hair, begone! Procter and Gamble will soon release its new Gillette ProGlide FlexBall razor. If you’re trying to figure out how a ball and shaving go together, we’re on the same page. All I can ...

Can’t be troubled to go out and buy blades? Gillette gets it. Now all you have to do is send a text. Gillette is letting guys re-up on razor cartridges with its newly revamped shave club: Gillette On ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

For years, innovation in men’s razors seemed to center on adding more blades. More recently, with the advent of upstarts like Dollar Shave Club and Harry’s, the focus has shifted to affordability.

Procter & Gamble is launching a raft of eight new Gillette products in January designed to win back customers to the besieged razor icon. The consumer products giant is under pressure to reverse ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...