Optical illusions might be fun to look at in your spare time, but they should never appear in a facility where information must be crystal clear. A misinterpretation of a label or sign could cost a ...

Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the whole is greater than the sum of its parts.

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw ...

A series of principles that user interface designers must understand. The following principles were developed by psychologists to document how people perceive objects. Similar objects must resemble ...

Dr. Been Kim wants to rip open the black box of deep learning. A senior researcher at Google Brain, Kim specializes in a sort of AI psychology. Like cognitive psychologists before her, she develops ...

When looking at a picture of many trees, young people will tend to say: "This is a forest." However, the older we get, the more likely we are to notice a single tree before seeing the forest.

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or misleading impression of reality. This happens because the brain processes visual ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...