Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand ...

Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to provide intrinsic in-game ...

(Bloomberg) -- Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more ...

This is a selection of the best and most compelling video game commercial that sold the highest number of games.

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...

Dutch advertising self-regulator Stichting Reclame Code has partially upheld a complaint against My.Games regarding in-game purchases, and how information about them is shared with users. The ...