Ford is preparing a major overhaul of its First-Time Buyer Program, and the changes could make it significantly easier for ...

First-time car buyers are a distinct segment of the market; they represent the emerging market and are valued by the brand ...

Ford Motor Co. (NYSE:F) has introduced a new initiative aimed at increasing electric vehicle sales by addressing customer concerns. What Happened: The “Ford Power Promise” program, starting Tuesday, ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

The Ford certified pre-owned program has especially strong inventory of trucks at Friendly Ford. With a long list of benefits, the Ford certified pre-owned program offers quality vehicles including ...

Ford is discontinuing a controversial program that required dealers to invest between $500,000 and $1 million to sell electric vehicles (EVs). First introduced in September 2022, the program mandated ...