Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...
Social media has, in many ways, authored a new world. Our ways of connecting with one another are evolving faster than ever. Social movements, dating, advertisement — it can all be done online now.
Jacqueline Rifkin received grant funding support for this project from the Marketing Science Institute (MSI). Barbara Kahn received funding from the Marketing Science Institute (MSI) and research ...
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