"The U.S. TV ad market is unique, arcane and still pretty analog," argues Wells Fargo's Steven Cahall, whose analysis finds major media companies providing ad impressions at an effective CPM of $12, ...
Wells Fargo analysts predict ads will makes billions for Netflix — after a two-year period of subscriber cannibalization. Ads are coming to Netflix and with them, so will more subscribers and bigger ...
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Investing.com -- Wells Fargo has resumed coverage of Netflix at Equal Weight, arguing the company is returning “back to Plan A: invest for growth” following the collapse of its pursuit of Warner Bros.