Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

The ‘premium’ pop-up will also be only high street spot stocking the second drop of the exclusive Adidas x ASOS collaboration ...

We love online shopping just as much as the next guy or gal, but it does have its pitfalls: namely, the uncertainty of whether or not a particular style will flatter your shape in the way you want it ...

In a body-positive and inclusive move, Asos is testing augmented reality to show its clothes on models of different sizes. This way, women of a range of body types can see how each item might look.

Online shopping is incredibly convenient, but there’s always been one major pitfall: How can you know what something is going to look like on your body? An article of clothing often looks one way on ...

If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online shopping is one of the best and worst things to hit the world. Not only does it mean we can shop to our heart's content, but it's also gotten us used to constant disappointment. You know the ...

ASOS is being widely praised on Twitter for using a plus-size model to show off its latest swimwear. The online fashion retailer has launched a video showing London model Vivian Eyo-Ephraim donning a ...