Rather than treating events as isolated marketing moments, many founders are integrating them into a much wider customer journey.

For entrepreneurial artists, the internet contains a wealth of unexplored promotional opportunities. Here we look at six such places, often called 'discovery sites' that you an use in promoting your ...

The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Clear objectives and detailed strategies can help marketers organize successful events. As modern marketers increasingly rely on experiential and in-person engagements, event marketing has become ...

The value of human interaction is more important than ever, in my opinion, and this is especially true for marketing. Event marketing is a unique tool to promote a product or brand while ensuring ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Bandsintown Events Promotion Pages have been updated with the addition of QR codes and more. The Bandsintown Events Promotion Pages aggregate an artist’s tour dates and ticket information on a single ...

Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo. The report was based on data from a ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

We’re happy to help you in promote your events and activities on campus. This checklist should serve as a general guideline of potential opportunities for event promotion. Not all suggestions on this ...