New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx. These standout ads were ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Google has broken five of the top 10 most effective TV ads featuring websites YTD, according to Ace Metrix. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by portraying a little ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Since its launch in May of 2010, Instagram has grown by leaps and bounds. Today, the site welcomes 400 million visitors monthly who love the visual perspective on the world that the photo and ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your Ads” ...

When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...