THOUSANDS of learner drivers will be issued with refunds after the AA and BSM driving schools were found guilty of drip pricing. The Competitions and Markets Authority (CMA) found that more than ...

You may not have heard of drip pricing, but you've likely experienced it. It's a common practice in which companies tack on extra fees making the actual price of a good or service a lot more at ...

Businesses have capitalized on this by adopting "drip pricing," a sneaky tactic that adds costs bit by bit, often unnoticed until it's too late. From online shopping carts to in-store purchases, this ...

The AA has been fined £4.2m and ordered to repay £760,000 to more than 80,000 learner drivers after the CMA ruled its driving schools breached consumer law by hiding a mandatory booking fee.

The owner of the AA and BSM driving schools must pay refunds to more than 80,000 learners after failing to disclose the total price for lessons upfront during booking online, following an ...

In November 2025, the CMA announced eight investigations focused on online pricing tactics, including an investigation into the AA Driving Schools, as part of the first wave of enforcement activity ...

On April 15, 2026, the UK Competition and Markets Authority (CMA) issued a Final Infringement Notice to two major UK driving-school businesses owned by British motoring association, the AA. The notice ...

Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish ...