Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

View post: Four Roses Bourbon Was Nearly Lost. Now It's Entering a Bold New Era After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports ...

If there’s one thing we as a society are obsessed with now, it’s beverages. Plain old water will no longer do—and sometimes it seems like traditional soda won’t, either. While an iced cold Coca-Cola ...

In Coca-Cola Co.’s quest to knock PepsiCo’s Gatorade off its sports drink pedestal, the company’s Powerade has entered the functional water market with Power Water, its first new product in five years ...

Looking for more summer coolers? It's a good thing that Wendy's has just released a sour but refreshing new addition to their beverages! Just a year after the first three POWERADE Xtra Sour flavors ...

Gatorade and Powerade have become synonymous with hydration. Their familiar logos are plastered all over stadiums, sports uniforms and sporting good stores, and both brands sponsor a wealth of famous ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...