Tequila is one of the most popular spirits today. According to the Distilled Spirits Council, an industry advocacy group, Tequila is the fastest growing spirit in the US, with revenue in the category ...

No celebrity marketing required. With a passion for the craft and the independence of its own distillery, Suerte Tequila proves that great products built on strong traditions never go out of style.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Americans, particularly the famous ones who have a proclivity for launching a new brand every week, are ...

Sure, tequila shots are fun at parties (and maybe gives you some liquid courage before stepping onto that karaoke stage), but artists rapping about “shots of Patrón” and celebrities scooping up ...

There's never exactly been a shortage of tequila brands to choose from, but in recent years, the agave-based spirit has become more popular than ever. As the fastest-growing spirit category in the ...

After a decade of runaway growth, Tequila is growing up. In 2026, slowing consumer demand, transparency, and industry ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most... 'Tequila Wars' tells story of José Cuervo and Mexico's ...

Call us snobs, but here at Tasting Table, we believe that tequila should do more than just help discerning imbibers get a little buzz on. It should also (a radical take) taste good going down.

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.