Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on ...

The 2019 Super Bowl is in the books and it was… not great. It was bad. The game was slow and boring, the halftime show was uninspired, the ratings were terrible, and my beloved Philadelphia Eagles did ...

Deli brand Dietz & Watson unveiled a 30-second spot promoting the new Dietz Nuts product, the "first-ever meat nut," which is actually a sausage bite, according to news shared with Marketing Dive. The ...

PHILADELPHIA (CBS) – Judging Super Bowl commercials is a subjective art. When considering the best or worst, some studies focus on the advertisement's effectiveness and others on creativity, so CBS 3 ...

Originally concepted as a Super Bowl stunt and a play on the brand’s name, the company worked closely with its agency of record, full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) ...

Red Tettemer O’Connell + Partners (RTO+P)'s pitch for client Dietz & Watson (D&W) took an unexpected direction when the agency's idea for a Super Bowl stunt inspired the brand to create a new product.