Championing diversity and variety of denim Gap has to offer, the film spreads the message that when you feel comfortable in your own skin, you can feel empowered to move towards an optimistic future.

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl group Katseye. At the heart of “Better in Denim” is the idea of denim as a ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Gap sure sounds ready to declare victory in the denim ad wars. Richard Dickson, CEO of Gap Inc., ...

Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.

If you haven’t heard, Hailey Bieber x Gap just launched The Hailey Jeans. Here’s everything you need to know about shopping the collab of the summer that’s already selling out. Hailey Bieber knows ...

Add Yahoo as a preferred source to see more of our stories on Google. Gap didn't reinvent the wheel with their latest denim commercial, but their Better in Denim campaign starring KATSEYE couldn't ...

A new video of Tyla joining in the viral KATSEYE Gap dance trend has gone viral on social media. Her slick choreography and smooth moves captured the attention of netizens, who reacted in a variety of ...

The campaign had two objectives: to grow brand equity, drive denim sales, and attract new customers by re-establishing Gap as the most relevant denim brand for a new generation, and to reassert Gap's ...

Gap is loosening up for fall, with a little help from Troye Sivan. The brand, which has been showing signs of recovering this year, is launching a denim campaign Wednesday, attempting to exert the ...