“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Digital analytics, journey mapping, and NPS/CSAT surveys are unfortunately limited in their ability to find CX pain points and drive improvements. Understanding and enhancing customer experiences (CX) ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

Customer journey analytics (CJA) is discussed far more often than it is deployed. The technology isn’t new; pioneers like ClickFox (now BryterCX) and Thunderhead (now part of Medallia) introduced it ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that offers customized customer analytics solutions, has announced the completion of their new article on customer journey mapping.

Pinewood.AI, the leading cloud-based full-service technology provider to automotive retailers and OEMs, has added two new embedded modules to its Business Intelligence (BI) Solution that will give ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Qualtrics today released Customer Journey Optimizer, a journey analytics and orchestration solution powered by Qualtrics Experience iD that helps organizations identify key moments and points of ...

Customer journey maps are not a new thing, but as new technologies and communication channels have infiltrated the buying journey, they’ve become a lot more—well—complicated. Rather than a linear map ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...