Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

Opinions expressed by Entrepreneur contributors are their own. We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech ...