In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Immersive experiences are everywhere these days: The touring Van Gogh exhibit, the Sloomoo Institute slime museum and even a Mean Girls experience are just a few that have recently popped up in New ...

I’m often asked this question: “What word best describes you?” My response is always “courageous.” There are a few ways to define this word, but the one that best drives my connection with it is: ...

We asked industry experts to share one piece of advice they’d give to someone who is concerned about privacy while building ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Rebranding one of Australia’s most trusted and iconic brands is a rare but exciting challenge, writes Jane McGovern, chief customer and strategy officer, Acenda. How do you transform a trusted brand ...