ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a different kind of surprise when they go looking for the buried toy prize inside the box. The brand is bringing its 125-year ...

Even Cracker Jack is trying to go digital. The baseball game snack staple will no longer have a physical toy in the box, opting instead for a prize sticker with a QR code that can be scanned to play ...

For a child, the prize at the bottom of a Cracker Jack box has been one of the greatest mysteries for over a century. Now, the traditional snack is getting a new look. After more than 125 years and 23 ...

Oh sure, just ruin one of the joys of childhood, Cracker Jack. The sweet popcorn snack announced last week that it is replacing its toy prizes with "baseball-inspired mobile digital experiences." ...

Like many people who buy Cracker Jacks, you might forgo popcorn and peanuts to dig down deep for the prize inside. But going forward, you won't find a toy, PepsiCo's Frito Lay division announced last ...

The Cracker Jack snacks have been known for including some kind of small trinket or toy inside. For a lot of kids the toy inside was one of the only reasons to beg parents for a box of Cracker Jacks.

DALLAS – After more than 100 years and 23 billion tiny toys, Cracker Jack is no longer adding those traditional surprises to its packages of caramel-coated popcorn. Plano-based Frito Lay, which owns ...

ROANOKE (WSLS 10) – Lovers of Cracker Jack popcorn will soon be in for a surprise when they go looking for the buried toy prize inside the box. The brand is bringing its 125-year tradition of ...

It’s the seventh inning, “Take Me Out to the Ballgame” just echoed through the park and you’ve decided, because you’re hungry or maybe just a sucker for good marketing, that nothing goes better with a ...