Customer Groups Based on Brand Differences & Customer Involvement. When determining how customers will act and how firms should address their customers it is important to understand how the variety of ...

Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China. China is positioned ...

For decades, marketers and mass media’s overemphasis on idealized figures and social networks’ distortion of aesthetic norms have led to very narrow and distorted aesthetic standards. As a result of ...