Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Online reviews and brand identity matter more to today’s potential clients than old-fashioned referrals, according to a surey by Ficomm Partners, an Irvine, Calif.-based communications company that ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

It’s certainly enviable to have minimal competition in a hot space, but in the real world, this scenario is seldom the case. Even for category creators, those who introduce a new product or service ...

In today’s fast-paced and highly competitive marketing landscape, staying ahead of the curve requires a constant flow of fresh, innovative ideas. Leveraging the power of artificial intelligence, ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities. With mobile devices accounting for over 63% of website ...

Working with hundreds of fashion brands has given me insight into what separates successful companies from those that struggle. Although there is no one-size-fits-all approach to establishing and ...