Customer churn is not solely a customer success problem. Here's how to adopt a holistic, company-wide approach to customer retention.

Editor’s note: Investor and entrepreneur David Gardner is founder of Cofounders Capital in Cary and is a regular contributor to WRAL TechWire. When it comes to SaaS company valuation multiples used ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Every business puts the customers first, which means today’s consumers are unequivocally in the driver’s seat. With fewer and fewer incentives to stay loyal, all it takes is one less-than-positive ...

Most customer-obsessed companies rely on traditional customer churn prediction models that leverage transactional analytics to predict the future risk of cancellation. These models use transactional ...