Health instead of body shape is the new focus for Cereal Partners Worldwide in the rebranding one of the venture’s cereal brands, Fitness. The new look created by Futurebrand will apply first to ...

ATLANTA & PRILLY, Switzerland--(BUSINESS WIRE)--Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, has successfully launched Max, a generative AI assistant developed by ...

VEVEY, SWITZERLAND — Nestle S.A., through its Cereal Partners Worldwide joint venture with General Mills, Inc., has pledged to reduce the sugar content of 20 Nestle breakfast cereal brands to 9 grams ...

LAUSANNE, Switzerland--(BUSINESS WIRE)--May 23, 2006--Cereal Partners Worldwide (CPW), the successful joint venture between Nestle (NYSE:NSRGY) and General Mills (NYSE:GIS), today confirmed that it ...

Cereal Partners Worldwide, the breakfast-cereal venture between Nestlé and General Mills, is planning to sell a pair of plants in France and the UK. The sites in question - Itancourt in northern ...

Cereal Partners Worldwide, the international breakfast venture between Nestle and General Mills, is to introduce the UK’s colour-coded nutritional labels on its product packaging next month. The ...

The joint venture between Nestlé and General Mills is taking a ‘dual strategy’ approach to cereal renovation that is ‘both reductionist and increasing’, says Gharry Eccles, Vice President UK and ...

MINNEAPOLIS | General Mills Inc.'s global cereal partnership with Nestlé, Cereal Partners Worldwide, turns 25 this year and is as important as ever. Boosting sales of cereal and other packaged food ...

MinnPost’s reporting is always free, but it isn’t free to produce. We rely on donations from our readers to fund our independent journalism. A joint venture between General Mills and Nestle is ...