NBA partnership to promote dermatologist-developed skincare through season-long campaigns and community initiatives. Official release NEW YORK, Oct. 6, 2025 – CeraVe, the #1 dermatologist-recommended ...

U.S., and the NBA have officially kicked off a multi-year partnership that will see the brand become the league's official skincare and haircare partner. This first-of-its-kind partnership will see ...

CeraVe today (Oct. 6) has been named the official skin care and hair care partner of the NBA, per details shared with Marketing Dive. The L’Oréal-owned brand will promote the partnership, which ...

CeraVe has announced a new deal with the NBA featuring multiple marketing initiatives. The #1 dermatologist-recommended skincare brand in the U.S. will create customised content, sponsor events ...

CeraVe is joining the NBA as its official skincare and haircare partner, betting that the league’s hyper-online fan base can turn scalp talk into cultural connection. The multiyear tie-up extends ...