WRIC

Pixalate Releases Q1 2024 Global Connected TV (CTV) Bundle ID Mapping Reports for Roku, Amazon Fire TV, Apple TV, Samsung Smart TV: 4 Sling TV App Store IDs Map to 1,869 Bundle ...

LONDON, June 07, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 ...
FOX59 News

Pixalate Releases Q4 2023 Global Connected TV (CTV) Bundle ID Mapping Report for Roku: 91% of Open Programmatic Ad Spend Goes to Apps Referred to by 2+ Bundle IDs

LONDON, April 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
adexchanger

Why Critics Say Email-Based IDs Don’t Work For CTV

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party ...
Yahoo

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...