The hardest part of building a Gibson guitar from scratch, according to CEO Cesar Gueikian

Gueikian has spent around three years learning and building guitars under the CEO Series – and one of his most recent builds ...

Cesar Gueikian on building the SG Kirk Hammett played to honour Black Sabbath and how his designs might shape future Gibson releases

The Gibson CEO on his guitar-making journey, from early missteps to making the SG Hammett rocked at Back To The Beginning, ...
Squamish Chief

Coastal Soundtrack: Sea to Sky spirit shines through in unique Indigenous-carved guitar

In his off-grid Squamish log house, Greg McAuley is turning timber into tunes—building his first-ever electric guitar with ...
The Cincinnati Enquirer

Self-proclaimed 'neurotic guitar dork' cranks his builds to 11 in Mason, Ohio

Justin Kennedy's passion for guitars began in childhood and led to a career as a guitar tech, including touring with Cincinnati band Walk the Moon. At his custom guitar shop, the guitar-building ...