The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO is launching a whole new way to interact with its famous toys, and it could be one of the biggest hits of 2026. It’s ...

Progress doesn't have to mean complete reinvention.

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

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