Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.
Creative Bloq on MSN
Why Lego's smart bricks are actually a genius move
The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could trigger the Imperial March to play.
Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...
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