A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

When you are building a company, it is easy to focus all of your branding efforts on customers and outside parties. As you develop your company's identity, allotting time and money for internal ...

Creating a brand identity is more than just your logo. A brand identity is visual and emotional and communicates relevance and trustworthiness. Building an effective brand identity takes years of hard ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

We spend lots of effort choosing the words that convey every nuance about our product or service. We choose colors, just the right shade of green, to invoke a particular sensation in our advertising.

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...