Just Food on MSN
Bold or baffling? Beyond Meat’s drinks foray raises eyebrows
The news the Beyond Burger business is test-launching a line of “plant protein” beverages has surprised industry watchers.
Another functional beverage just hit the market—this one’s from Beyond Meat. The company, known primarily for its plant-based meat alternatives, today unveiled Beyond Immerse—an experimental line of ...
Beyond Immerse is available exclusively for a limited time on Beyond Test Kitchen, Beyond’s direct-to-consumer site and destination for early access to new product innovations and limited-time drops.
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