As more people turn to the Internet to find information about products and services, online advertising is more important to business owners than ever before. Two common types of online advertising ...

The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot ...

AT&T’s chief privacy officer told U.S. lawmakers Thursday that the company does not engage in behavioral advertising, but the company has apparently used the controversial technology to sell its ...

No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated ...

Google is interested in your interests. The Google monolith announced today that its next option for advertisers will include behavioral targeting, and Miguel Helft of the NY Times wisely posits that ...

This much is certain: On Sunday afternoon, bipartisan lawmakers released a discussion draft of a broad national privacy bill that would override many state laws. What ...

Sen. Josh Hawley (R-Mo.) introduced legislation Tuesday that would condition legal protections for online platforms that utilize behavioral advertising, the use of browsing habits to serve tailored ...

Data-driven personalized ads are the lifeblood of the internet. To a growing number of lawmakers, they’re also nefarious Targeted advertising based on people’s online behavior has long been the ...

On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No. 220 incorporates the CCPA’s concept of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner and co-chair of ...

In the 1950s, moviegoers were unknowingly subjected to a new advertising technique -- subliminal advertising. A psychologist named James Vicary wanted to see if he could change behavior by slipping ...