Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

Forbes contributors publish independent expert analyses and insights. I build, study, and write about products and ideas that move people. Here’s the problem: Until now, the explosion of methods for ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

“ Apple Watch is the most personal device we’ve ever created,” said Apple CEO Tim Cook at the Flint Center last month. He went on to bullet the much-anticipated wearable as "an extremely precise and ...

Changing behavior is hard. We see it everyday — New Year’s resolutions fall through, gym memberships remain unused, and well-intentioned plans to eat less, or save more, never come to fruition. There ...

Tech leader acquires NYC-based UX strategy and design company Behavior Design and pharma & life sciences Cloud Solution firm Cabeus NEW YORK & LONDON & MUMBAI, India–July 17, 2019–Orion Business ...

Acquisition, engagement, retention, optimal outcomes, and advocacy: This is the ideal patient lifecycle. It sounds straightforward enough, but this cycle often collapses in the wake of common ...