Some years ago, my colleague and cycling friend Dr. Edward Morey and I had many stimulating conversations about various aspects of animal behavior including decision-making, and whether or not ...

Most of our routine behaviors are not conscious choices. They’re either habits that run on autopilot, or they result from tacit judgments. Making conscious behavior choices in our long-term ...

A tiger walks the same worn groove along the edge of its exhibit like a broken record. A parrot methodically plucks out its ...

Researchers found that stressful conditions can shift cockroach decisions, suggesting insects adjust behavior based on ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...