Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Banner advertising can be a cost-effective way to increase brand awareness and get immediate sales. Placing your advertisements on just any website, however, may get you little return on your ...

Your ultimate goal is to drive people to your website, yet the first task involves getting noticed. Companies for services and products try a variety of tactics, that include e-mail correspondence, ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Sign up for The Media Today, CJR’s daily newsletter. Media analysts are puzzled by BuzzFeed’s decision to add programmatic banner advertisements to its homepage ...

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ride ...

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...

LONDON--(BUSINESS WIRE)--ViSenze, the artificial intelligence company powering visual commerce, today announced that SuperSync, the advanced banner division of TV Guide, was named a finalist by the ...

This article focuses on whether banner advertising affects purchasing patterns on the Internet. Using a behavioral database that consists of customer purchases at a Web site along with individual ...

Mass merchandiser Target expanded its banner ad campaign with Pandora to promote its exclusive sale of Christina Aguilera's new CD release. Target's media buy with mobile ad agency The Hyperfactory ...