Bartending is an art – but a lesser known one. As Reality Television Shows capture the fancy of the nation with frenzy, and as culinary shows mushroom on one channel after another. Attention and ...

For its latest installment in the brand's "Do What Moves You" platform, BACARDÍ Rum taps Puerto Rican creatives TAINY and Alfred Marroquin to debut a teaser of a refreshed take of Elvis Crespo's ...

Bacardi, the beverage manufacturer, is launching a record label of sorts that commissions songs from artists and will make them available as free MP3 downloads. The Bacardi Bat Project gets its name ...

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

The Bacardi brand is known for its flagship music events. Just last year, the brand introduced the Casa Bacardi concept in Mumbai and Bangalore. It was an immersive platform that brought artists under ...

3 Interview: CIX Reflect on Their Latest EP, Memorable Moments With Fans, and Being a Part of the 4th Generation of K-Pop! BACARDÍ and Major Lazer will join forces to encourage fan participation - the ...

U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band's new EP. By Andre Paine U ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...