BIC, a world leader in stationery, today launched "Bring Joy, BIC to School," a multi-faceted, multi-partner campaign to ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...

Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...

FIRST QUARTER 2026 NET SALES. Q1 organic growth of +1.6% driven by all categories, in line with expectations. Group transformation initiated in ...

From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...