Avis Rent A Car is launching a new ad campaign that features customers complimenting employees who have exemplified Avis' 'We try harder' customer service philosophy. In an ongoing series of new ads, ...
In 1962, Avis was in search of a new advertising campaign. Since its inception, the car rental company had trailed behind the market leader, Hertz. So the ad agency Doyle Dane Bernbach decided to ...
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