WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...

While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from Chicago. The recruitment code has been cracked by enlisting ad executives and ...

In 2021, the U.S. Army released an ad in which it took over a minute and a half for a female soldier to tell her ultra-woke ...

Inside the First One Hundred Yards and the End of the Shark Attack For more than fifty years, new Army recruits began da ...

Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...

WASHINGTON -- With new authority over the Army's accessions enterprise, the Army Training and Doctrine Command plans to focus more heavily on regional campaigns and ads on streaming platforms and ...

WASHINGTON — The U.S. Army announced today that it has exceeded fiscal year 2024 recruiting goals for the Active component. The Army will achieve at least 55,300 total accessions for FY24 and will ...

Imagine a gender studies program at an elite liberal arts college recruiting applicants by using images of masculine, gun-wielding warriors heroically storming the enemy with their brothers. That ...