Apple's upcoming March 4 media event could include a demo of immersive Formula 1 content on Apple Vision Pro, Daring Fireball's John Gruber has suggested. The timing appears to be what's sparked the ...

The latest Vision Pro headset boosts processing power and improves comfort. Photo: Leander Kahney/Cult of Mac A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in ...

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial Times reported, citing two market intelligence firms. According to ...

To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

A new report provides an insider’s view of the Vision Pro launch at Apple stores, describing it as “a fiasco” in many of them. It also claims that while the Vision Pro launch was particularly ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s ...

Apple is opening up what is possible on Apple Vision Pro by implementing physical object tracking and expanded spatial ...