The research found that there was a loss of impact on purchase intent (-8%), brand respect (-9%), belief the brand is high quality (-5%), and trusted (-6%) compared to standard content when people ...

BBC Breakfast’s Naga Munchetty took a swipe at ‘annoying’ co-star Charlie Stayt today – as the show’s crew were left ‘shaking their heads’. The presenters were discussing autonomous sensory meridian ...

This Morning divided viewers on Friday over the appearance of one of their guests who whispers for a living. Drama student Sophie Michelle Goddall makes £60,000 a year by whispering on her YouTube ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...