Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Gordon Gottsegen is a tech writer who has experience working at publications like Wired. He loves testing out new gadgets and complaining about them. He is the ghost of all failed Kickstarters. The ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.