Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

The most effective agency-client partnerships are built on honest communication and clearly defined roles from day one.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brian McHale In the ...

The average client-agency relationship lasts approximately seven years, more than double the 3.2-year average reported in 2016, according to a report issued by the Association of National Advertisers ...

You experience both the pains and pleasures of a marketer-agency relationship every working day. You know what makes your life easier, you know what helps grow your business and keep customers happy.

To initiate a good relationship, it is important to clarify what your expectations are. Expectations should be discussed and agreed upon in initial meetings and goals should be detailed, measurable, ...