Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

Madison Utendahl is calling time on the traditional creative agency. Here, she dissects why she closed her own firm, how the model broke, and what’s rising from the ashes.

In the last 18 months, the shelf life of advertising executives started expiring at an alarming rate: More than 40 major agencies – creative, media or digital – have replaced their top dogs. CEOs and ...

Opinions expressed by Entrepreneur contributors are their own. The business world has had it with creative agencies. Traditional creative agencies, anyway. For decades, recruiting an agency to launch ...

P&G, the world's largest advertiser, continues to try to shake up marketing, which has been evident in its efforts to demand greater transparency in digital marketing and in previous moves that, like ...

Many of us in the fields of marketing and communications disciplines grew up in agencies with beautiful, creative offices, collaborative spaces, nice views, fancy conference rooms, professional ...

Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...