In recent years, there has been an uptick in interest in the Chinese market from licensors based predominantly in the U.S., Canada, Europe, and South Korea. Factors encouraging the in-licensing of ...

Leaders from medical marketing shops like AbelsonTaylor Group, Merge and Citrus Health weigh in on Omnicom’s impact on the Chicago ad scene.

With the US Food and Drug Administration’s (FDA) September 9, 2025 announcement that it will increase its enforcement of the Federal Food, Drug, and Cosmetics Act (FFDCA), its rules governing ...

The marketing landscape continues to change rapidly. For medical practices, there are some exciting and challenging new trends and changes to be aware of in 2023. Let's take a look at three of the ...

Over the past 20 years, I’ve attended many industry trade shows for plastic surgeons, oral surgeons, medical spas and the like. These events provided a front-row seat to the significant changes in ...

Scottsdale, Ariz.-based Medical Marketing Solutions, a full-service marketing company that works exclusively with medical practices, has redesigned its website. The launch is an effort to better ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

LOUISVILLE, Ky. (WDRB) -- An Ohio company is now advertising medical marijuana certifications in Kentucky. This comes after Gov. Andy Beshear's order to pardon medical marijuana users. But medical ...

Please provide your email address to receive an email when new articles are posted on . Most clinicians used in marketing campaigns on X got paid for endorsement even if disclosure not made. Many ...

Daria Vasileva explained how to make email newsletters more effective and why every consumer medical device manufacturer should consider launching a loyalty program. Daria Vasileva is an accomplished ...