A political action committee with ties to Gov. JB Pritzker launched a “seven-figure” ad campaign Friday backing his two-time ...

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.