You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...

The European Union General Court on Wednesday ruled against Adidas' claim that its famous three stripes, applied in any direction, deserve trademark protection. The ruling dealt a blow to a sports ...

Adidas reversed an attempt to block a Black Lives Matter logo from being trademarked, just two days after asking U.S. authorities to reject the design. “Adidas will withdraw its opposition to the ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not ...

Adidas AGADS-2.65%decrease; red down pointing triangle said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features ...

This past month, Adidas lost its highly publicized trademark infringement lawsuit against luxury fashion brand, Thom Browne. The lawsuit stemmed from Thom Browne’s use of a “four stripe” logo design ...

After arguing that the three-stripe trademark could confuse consumers, Adidas retracted its opposition to the Black Lives Matter logo with the U.S. Patent and Trademark Office Wednesday morning.

To really get to know the subject at hand, Adidas dispatched its D Rose team from Portland to Chicago. There, the Portlanders ate at Chicago Bulls point guard Derrick Rose's favorite restaurant, ...