Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

AppLovin (APP) is advancing beyond its roots in mobile gaming to become a broader performance marketing platform driven by artificial intelligence (AI), supporting my bullish stance on the stock.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Until recently, YouTube had two options for ads. You could deal with them, or you could pay the $13.99 subscription for YouTube Premium. This option makes every video on YouTube ad-free, including ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

TL;DR: Microsoft plans to launch an ad-supported tier for Xbox Cloud Gaming, allowing users without Xbox Game Pass to access games with one hour of ad-supported play per session. This move aims to ...